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Home/Glossary/Kelly Criterion
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Kelly Criterion

What is Kelly Criterion?

A formula for calculating the optimal bet size to maximize long-term bankroll growth.

Last updated:February 22, 2026

The Kelly Criterion is a mathematical formula that determines the ideal percentage of your bankroll to wager on a bet with a known edge. It balances the tradeoff between betting too little (slow growth) and betting too much (risk of ruin).

Full Kelly can be aggressive, so many professionals use fractional Kelly (typically 25-50% of the recommended amount) to reduce variance while still capturing most of the growth benefits.

The formula requires knowing your true win probability and the odds being offered. In sports betting, estimating your true probability is the hard part — the Kelly Criterion only works if your probability estimates are accurate.

In practice

Your bankroll is $10,000. You identify a Celtics moneyline at +120 where your model gives Boston a 50% win probability. Full Kelly stake = (bp − q)/b where b=1.2, p=0.5, q=0.5, yielding (0.6 − 0.5)/1.2 = 8.33% of bankroll, or $833.

Most pros run quarter Kelly to absorb model error and variance — that cuts the stake to roughly $208. Full Kelly mathematically maximizes long-run log growth, but a 20% model overestimate can produce catastrophic drawdowns. Fractional Kelly gives up a sliver of growth in exchange for sleeping through a 15-bet losing streak without blowing up.

Formula

Kelly % = (bp - q) / b, where b = decimal odds - 1, p = win probability, q = 1 - p

Example

<p>Your bankroll is <strong>$10,000</strong>. You identify a Celtics moneyline at <strong>+120</strong> where your model gives Boston a <strong>50% win probability</strong>. Full Kelly stake = (bp − q)/b where b=1.2, p=0.5, q=0.5, yielding (0.6 − 0.5)/1.2 = <strong>8.33% of bankroll</strong>, or $833.</p><p>Most pros run <strong>quarter Kelly</strong> to absorb model error and variance — that cuts the stake to roughly $208. Full Kelly mathematically maximizes long-run log growth, but a 20% model overestimate can produce catastrophic drawdowns. Fractional Kelly gives up a sliver of growth in exchange for sleeping through a 15-bet losing streak without blowing up.</p>

Related Terms

Bankroll Management

The practice of managing your gambling funds to minimize the risk of going broke.

Expected Value (EV)

The average amount you can expect to win or lose per bet over time.

Unit

A standardized bet size used to track performance, typically 1-2% of your bankroll.

Risk of Ruin

The probability of losing your entire bankroll, even with a positive edge.

Frequently Asked Questions

What does Kelly Criterion mean in gambling?

A formula for calculating the optimal bet size to maximize long-term bankroll growth.

How do you calculate Kelly Criterion?

Kelly % = (bp - q) / b, where b = decimal odds - 1, p = win probability, q = 1 - p

What is an example of Kelly Criterion?

<p>Your bankroll is <strong>$10,000</strong>. You identify a Celtics moneyline at <strong>+120</strong> where your model gives Boston a <strong>50% win probability</strong>. Full Kelly stake = (bp − q)/b where b=1.2, p=0.5, q=0.5, yielding (0.6 − 0.5)/1.2 = <strong>8.33% of bankroll</strong>, or $833.</p><p>Most pros run <strong>quarter Kelly</strong> to absorb model error and variance — that cuts the stake to roughly $208. Full Kelly mathematically maximizes long-run log growth, but a 20% model overestimate can produce catastrophic drawdowns. Fractional Kelly gives up a sliver of growth in exchange for sleeping through a 15-bet losing streak without blowing up.</p>

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